La Casa Incantata
Carola fra i Trulli, a niche brand of home fragrances and decorative objects, conceived and designed by Milanese architect Carola Altamura, a Milanese architect with deep affectionate roots in Puglia, introduces "La Casa Incantata," the first lifestyle collection where ambient fragrance sets the stage. Available in eight captivating Mediterranean botanical scents, this collection introduces unique olfactive objects and exclusive textile inserts, blending innovation with tradition. Founded in 2021 by Carola Altamura, Carola fra i trulli is the poetic olfactory tale of the Valle d’Itria, its native flora, and its traditional artistic techniques. It is a highly synesthetic brand that combines the senses of sight and smell. The brand's goal is to give tangible form, through shape and color, to the intangibility of scent. The "macchiato," the traditional technique of Puglia, and the spontaneous artisanal brushstroke, are chosen by Carola as the emblem of the brand to interpret its foundational values: the joyful imperfection and lightness of nature.
In 2024, the brand introduces "La Casa Incantata," the first Lifestyle Collection where fragrances set the stage for unique olfactory objects and exclusive textile inserts made by a historic weaving mill using ancient traditional techniques.
The brand is strongly focused on sustainable choices such as thoughtful design, honest materials, and a mindful approach to minimize environmental impact. Products are entirely handmade in Italy by selected artisans using high-quality materials to promote the qualified local supply chain while always respecting people, history, and nature.
