Founded in 1919 in Manzano (UD), Potocco is a family-run company, today at fifth generation, specialised in the production of indoor and outdoor furniture for residential and contract fields.

Updated on

Founded in 1919 in Manzano (UD), Potocco is a family-run company, today at fifth generation, specialised in the production of indoor and outdoor furniture for residential and contract fields. As a small artisan workshop for the production of chairs, Potocco has evolved over the years into a large industrial reality. A history of excellence that covers the entire 20th century, along a trail of growth which, from our participation in 1961 to the first Salone del Mobile trade fair in Milan as a founding partner, has led Potocco to collaborate with important international design firms and achieve for itself an important role in the Made in Italy story of excellence.

Italian creativity, artisan tradition and international vocation are the distinctive traits of Potocco. The brand's collections are characterised by sinuous shapes and soft colours that give roundness to domestic spaces, defining a refined style and discreet elegance that is revealed in the details, workmanship, and choice of materials.

Ola by Potocco - divano

From 16th to 28th October, Potocco took part in the first edition of TERRASZA BCN 2023, the Exterior Design circuit, part of the BDW OFF program of the Barcelona Design Week. The event was hosted by the showroom Cubiñá, in the heart of the city, with an important exhibition and an Italian-style evening.

Potocco's presence at the Catalan event is part of the company's strategy to strengthen its international network. In fact, the company collaborates with architects, developers, and designers from all over the world, on the strength of a sophisticated and recognisable style, a great ability to create tailormade and customized products and a strong customer care.

Made in Italy will be indeed the fil rouge that characterised the event: from the furnishings shown, to the food & beverage proposal chosen for the cocktail party composed of traditional Italian products.



The set-up created for the occasion, characterised by bright and vivid colours, presented some of the Potocco's top outdoor collections, such as Agra by Enrico Franzolini, Cut by Stephan Veit, Graphic and Keel by Mario Ferrarini and Victor Vasilev, Hishi by Chiara Andreatti and Ola by Radice&Orlandini.

Agra, design by Enrico Franzolini

Agra Potocco

The Agra collection, designed by Enrico Franzolini, stands out for its refined and rigorous traits and includes stackable chairs and armchairs, stool and table. They are pieces of furniture capable of creating environments with an ever-changing taste thanks to a wide variety of materials and finishes. The table is presented in a new re-edition with a new top in slatted wooden top in outdoor waterproof ash.

Hishi, design by Chiara Andreatti

Hishi Potocco

The Hishi coffee tables, designed by Chiara Andreatti, are intended for both indoor and outdoor use. They are characterized by soft forms and a warm, refined color palette. The base is made of glazed ceramic, available in sand gray, peach, and chocolate, and adorned with a handcrafted low-relief geometric pattern, creating plays of light and shadow as well as sophisticated color effects. Offered in two heights, the tables come with a circular or square top, made of tempered bronze glass or Canaletto walnut.

Cut, design by Stephan Veit

Cut Potocco

Stephan Veit designed the Cut collection with the idea of developing a seat with ergonomic and enveloping shapes. The result is a bergère with a light and extremely comfortable appearance, thanks also to the two-way adjustable seat and headrest cushions. It is available in a fixed version, with a central base, and a swivel version, with a four-spoke base. Both bases are made of black embossed painted aluminium. The swivel version also features a reclining seat with a five-position lock. Clear contours and visible stitching at the incisions give the seat a tailor-made look. Accompanying the bergère is the eponymous footrest, with a fixed, four-spoke base, which echoes its aesthetic characteristics. The collection is completed by a further hand-woven version, with an epoxy powder-coated steel rod frame and hand-woven seat and pouf in beige gasse webbing.

Ola, design by Radice Orlandini

Ola Potocco

Ola seat family is characterized by the shape of the embracing backrest made of metal rod, which recalls the fluid image of the wave. A new product is added to the collection, which already includes the stackable chair, small armchair, tub chair, armchair, sofa and stool: the pouf, which harmoniously continues the story of the collection, made up of weaves and refined details. 

Keel and Graphic, design by M+V - Mario Ferrarini + Victor Vasilev

Keel and Graphic Potocco

Graphic has been designed as an extension of the Keel chair collection, maintaining the same composition characteristics. The structure, composed of thin and geometrical elements, is harmoniously combined with functional surfaces, giving life to tables, the bench, the writing desk and complementary coffee tables. "Keel - as the designers Victor Vasilev and Mario Ferrarini explain - was born researching a balance between the organic form of the seat and the wooden backrest and the metal structure that support them. The Graphic tables maintain the same geometric rigor for the support on the ground, whereas the solidity of the solid ash wood top is highlighted on the edges by the company artisans' skills and know-how."

The result is a collection characterized by an absolute structural simplicity that ensures its perfect combination with the Potocco seat families. The Keel family, consisting of dining chair and armchair, lounge chair and two-height stools, was born from the research of the relationship between geometric rigor and organic sinuosity. Keel, which differs from the Keel light collection by the fully upholstered seat, refers to the nautical world, representing the attempt to find the best balance between a linear structure in metal rod and supporting elements in solid iroko wood with soft and sinuous shapes that present a very special process.