On Friday, 25th October, as part of TERRASZA BCN 2024, the Paxton Barcelona Hotel played host to a captivating talk by Ferran Tortosa, architect and founding partner of G4:GROUP, titled “Colour and Context: Designing the Skin of the Paxton.”
During the event, Tortosa explored the pivotal role of context in architectural design, drawing on G4’s experience of creating the Paxton Hotel in Barcelona’s Poble Nou neighbourhood, near Bogatell Beach. He delved into how the hotel’s design reflects its unique surroundings—a district steeped in industrial heritage yet influenced by the proximity of the sea.
The hotel’s striking exterior seamlessly blends these influences. Industrial structural elements nod to Poble Nou’s history, while shimmering reflections of light and sea imbue the façade with a dynamic, sunlit palette. The colour scheme evolves throughout the day, echoing the rhythms of its coastal setting. The hotel’s thoughtfully designed outdoor spaces, including an infinity pool and terraces furnished with premium brands like Roda and Pedrali, offer a retreat that’s as stylish as it is functional.
The rooftop terrace serves as a haven for relaxation, inviting guests to enjoy Mediterranean-inspired cocktails against the backdrop of stunning views across Barcelona’s trendiest quarter. Meanwhile, the open-air bar provides the perfect venue for summer evenings, while the hotel’s coworking spaces and modern gourmet venues, such as Yolo Restobar and Yolo Terrace, cater to those seeking contemporary Mediterranean cuisine in a warm, welcoming atmosphere.
Ferran Tortosa and G4:GROUP
As one of the founding partners of G4:GROUP, Ferran Tortosa leads a multidisciplinary design studio with a global footprint, operating from Barcelona, Madrid, Turin, Paris, and Dubai. Known for its innovative approach, G4 integrates architecture, engineering, and design to deliver projects of unparalleled creativity and precision.
From conceptual design to interior furnishings and lighting, the studio’s ethos is evident at every stage, ensuring a cohesive and client-focused approach. With over 20 years of international experience, G4 has mastered the art of translating ideas into reality, marrying artistry with technical expertise.
Paxton Barcelona: A Home Away from Home
The Paxton Barcelona Hotel redefines hospitality with a fresh approach to modern living. Its 153 rooms, designed with understated elegance, prioritise comfort, offering the perfect escape for today’s discerning traveller. Whether it’s a business trip or a leisurely getaway, Paxton provides an inviting and versatile space to connect, relax, and celebrate.
Paxton isn’t just a hotel—it’s a destination. A place where timeless Barcelona charm meets the aspirations of modern hospitality.
Address: Carrer de Llull 160, Sant Martí, 08005 Barcelona.
About G4:GROUP
G4:GROUP is a leading multidisciplinary design studio, merging architecture, engineering, and design. With bases in Barcelona, Madrid, Turin, Paris, and Dubai, and over two decades of international experience, the firm offers a holistic approach to projects ranging from conceptual design to construction management. G4 is renowned for its ability to craft visionary spaces, seamlessly combining aesthetic innovation with functional excellence.
For more information, visit G4:GROUP
